Answer review questions 1 – 4 on page 5.
What incentives did Nikon provide to spur its fans to share more pictures? Should the company have done more?
Nikon was identified more with the professional market than consumer photography. Has that changed following this social media marketing campaign? Why or why not?
How did Nikon leverage its technical superiority in photo taking with its social media strategy? Could it have been done differently? If so, how? If not, explain why not.
Nikon had an initial edge in photo sharing as a company specializing in camera gear. What specific tactical advantages did this give Nikon?
What would you suggest as a strategy to assist the company with reaching and achieving its objectives and goals?
What social media platforms and why?
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