aveeno shampoo ad
Denotation: Be specific and descriptive. Break down the individual signs and analyze them both independently and in relation to other signs.
Connotation: How are the images used, and how do they associate the product with other desires? Remember to look at the way the ad ‘commodifies’ desires and associates the product with wants and needs that are not necessarily logically related to it.
Ideology: Why do these associations work? Consider what cultural values, cultural myths and beliefs the ad invokes in order to make its point. What does this ad say about our culture and possible trends?
Demographics: What does it tell us about race, gender, sexuality, class, region, nation, ethnicity or any other socio-political concerns?
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