Competitive advantages
What is Competitive Advantage?
Wells Fargo case
Please give three reasons why you think the behavior or incident was unethical. For example, what rules were broken? Who benefited or was harmed by what took place? What steps might you take to prevent such unethical behavior if you were the CEO? And how you will encourage people to behave in an ethical way? In what aspect the case related to what have been covered in Chapter 1?
UPS case
Which building blocks of competitive advantage did UPS establish to help their business succeed? What criteria did they use to evaluate how successful they are managing the delivery business? In what aspect the case related to what have been covered in Chapter 1?
Apple case
Which building blocks of competitive advantage did Apple establish to help their business succeed?
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