business discussion question and need the explanation and answer to help me learn.
I have attached the document. It has all the details.
Requirements: 1 page
For this discussion in Module 5, you will write a post about an application of data analytics in marketing.
The subject should be the topic of your post, like “McDonalds and Digital Marketing.”
1) Search the internet for an example of how data analytics is applied to marketing. Don’t simply write about what you know (e.g., advertising on social media). Find something interesting! Maybe a particular company’s use of marketing analytics. Any personal connection to the example is also welcome.
Describe the example.
Provide a link to where you read about it or explain how you’re connected to it.
Explain why you think it is interesting and relevant to the course.
2) Add some detail from the example about the specifics of the analytics. Try to go beyond the surface description to learn something about the mechanics of how it works.
What data is being used?
What are a few features of how the data analytics works?
What insight is being produced by the analysis?
How is this improving the marketing?
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