Enterprise software applications, ERP, SCM, and CRM are based on a suite of integrated software modules and a common central data repository. Read the Lesson 9 commentary and Chapter 9: Achieving Operational Excellence and Customer Intimacy. Then, respond to the following questions:
Using a specific Fortune 500 organization of your choice, describe how the organization is currently using a(n) ERP, SCM, CRM, or Social CRM to achieve two strategic business objectives. Note: be sure to cite your sources.
Discuss how an organization can overcome two specific implementation challenges that the enterprise system poses.
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