Identify the new market / country to expand the business venture. Discussions need to address one targeted country to enter. In addition, discussion should cover the company’s operation which includes products and services, competitors, and description of the organisation. Furthermore, analysis entails the investigation regarding industry condition for the current market. The following entails the assessment criteria:
Macro-environment analysis:
o Evaluate economic and trade environment of the target market/country.
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The organization that I choose is Old Town White Coffee, and the country is in Indonesia. So, now I need to evaluate the economic and trade environment of Indonesia.
For the economic part (How to measure the economic growth of the country?)
Currency value: strong/ weak (compared with US dollar)
Inflation: price of goods and services increases
Employment Rate
GDP (the amount of revenue earn from the product or services sell) (export)
Purchasing power: the ability of the people in a nation to spend money
Income level, Education level
Explain more about these all points. (one page)
For trade environment part also need points (about 1 pages)
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