1. Identify the target customer (brief summary only)
a. Age range
b. Shopping preferences
2. Describe the competitive advantage of each competitor.
a. What draws the target customer to this brand? What’s the brand DNA?
b. What sets them apart – quality, aesthetic, price, value, technology?
Create a ppt at least 5 pages, and prepare the ppt note.
The competitor will be Target / Jcpenny / Walmart/ Macys / Tj maxx
Requirements: at least 5 pages
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