Compare the two brands Ulta and Sephora:
Social Media accounts – analyze content and platforms used
How do they differ in visuals and messaging?
Are the brands engaged and responding to comments/messages?
Search Visibility (both Paid and Organic) for 3 key terms
Use same 3 terms for both brands and compare the results
Review and compare the brand apps
Describe the User Experiences on Mobile
Review and compare the brand loyalty programs
Create two sample Customer Personas for each business
How are these brands responding to the Metaverse opportunity?
Do they have NFTs/digital tokens?
Have they created any other Metaverse specific digital assets or environments?
Summarize and include some possible future opportunities for 2023 and beyond.
5-6 page Word Doc or Google Doc (single spaced – relevant images/charts/tables can be included)
Citations should use APA Style – Please find the NYU APA guide here: https://guides.nyu.edu/citations/apa
Requirements: 5-6 pages
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