Frostburg State University Kaiser Permanente External Environment Report
External Environment Report
Company Name: Kaiser Permanente
Complete an analysis of the key external factors that have implications for successful implementation of your organization’s VMO, strategy and goals/objectives. You will examine your organization’s industry and the competitive conditions/positioning affecting it now or likely to do so in the future. Submit your work in your assignment folder in the form of an approximate 2,000-word double-spaced APA-formatted paper. The title page, reference list, and any appendices are not included in this suggested word count. You do not need to include an abstract.
Your paper should address these topics:
A brief explanation of the industry (or industries) in which your organization operates as well as context for your organization’ current positioning.
Analyze the current conditions in your organization’s industry and in its relevant general environment and their likely implications for successful implementation of your organization’s strategic goals and related actions. Be sure to address the PESTEL framework.
Apply Porter’s Five-Forces Model to enrich your understanding of the environment in which your organization is now or may be operating. The Five Forces model should stress that this model is used to evaluate the industry, not your selected organization’s activities. The model should be used to isolate the dominant force(s) in the industry faced by all competitors and that produce the greatest threat to your organization’s profits and/or strategy. You should discuss how your firm can provide a defense against this threat or threats.
Describe your organization’s strategic group and construct a map to show its relative market position. Add in a discussion of your rationale for the grouping.
Summarize the threats and opportunities facing your organization gleaned from your analysis. (SWOT analysis) Submit the SWOT format in Table form and add in some narrative to discuss the threats and opportunities in more detail. Explain in your discussion (not in the table) why you selected them and how they relate to the VMO and organization’s strategy.
Evaluate the extent to which your organization’s current strategy appears a good match for the competitive conditions it confronts or any gaps that must be addressed.
Add in a strong conclusion that ensures the reader leaves your paper with a clear recap of your key points.
IMPORTANT: Do not just use someone else’s SWOT, Five Forces, or other analysis. Imagine you have been asked by the organization’s CEO or top leader to offer an assessment of the organization and how well it is positioned (or not) to deliver on the VMO and strategy in the external environment. This is a critical element, stand back and offer thoughtful criticism and recommendations.
***Please do not use a previously written paper
***Please do not post this paper to other homework help sites.
Your paper should have the following:
Thesis Statement – Develop a focused and sophisticated research question or thesis that enhances the scholarly discussion of questions and ideas that are important to scholars in the discipline.
Introduction – Provide an exceptional roadmap for the essay. In addition, the introduction included meets all of the following criteria: The introduction contextualizes the thesis statement by referring to larger issues in the discipline; The introduction provides rationale for pursuing the thesis by demonstrating a research need or question; The introduction articulates how the paper will address the key question or issue being studied; And the introduction refers to relevant, appropriate scholarly literature.
Argument and synthesis of knowledge – The argument builds logically upon the thesis with research-based, discipline-appropriate supporting facts, evidence, and/or data. Clearly describe major methodologies and practices of the field and implement them in creative and innovative ways. Demonstrate the ability to interpret, analyze, and synthesize information to advance the argument.
Sources and support – Communicate, organize and synthesize complex and contradictory information from multiple sources to advance knowledge in the discipline at a professional level. Accurately quote, paraphrase, and cite information in ways that are true to the original context.
Organization – The writing flows smoothly and logically from a well-defined thesis. There is a coherence in each sentence and paragraph that relates clearly to the controlling idea using appropriate examples. The flow of information demonstrates logical reasoning without jumps or shifts. The writing contains a thorough introduction, body sections, conclusion, and smooth transitions.
Style – The writing engages the reader through an original prose style appropriate to the subject. Language is precise and uses terminology appropriate to the discipline. All sentences are solid and reflect mature writing. Variety in sentence structure contributes to the logical flow and enhances readability. Active voice and passive voice are used appropriately for the subject matter.
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