MKT301 Principles of Marketing
Branding Entrepreneurship and Small Business Applications
Brands from a Consumer Perspective
Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research brands.
Identify one well-known brand and research why consumers are drawn to it. Describe a major competitor of the brand and compare the two brands in terms of positioning.
Are they positioned differently?
What are the points of differentiation? (1 page) Research Required.
Case 4 Resources
The importance of branding as a marketing tool: 4 reasons why branding is so important (2022) Brand Marketing: What It Is + How to Create your Brand Marketing Strategy (2022)5 Strategies to Create Brand Loyalty (2022) Brand Loyalty (2022) Elements of Brand (2022) Brand Equity (2022) Brand Positioning and Alignment (2022) Brand Development Strategies (2022)
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