Multi-Domestic Strategy is a strategic business model that involves promoting products and services in various markets around the world and adapting the product/service to the cultural norms, taste preferences and religious customs of the various markets.
In the UK: In Australia:
Directions:
Research a company that has implemented a multi-domestic strategy.
Explain how they have adapted their products/services to meet the needs of various markets.
Once you have done your research enter all of your data on a PowerPoint.
part b
Cover the following:
What products/services do they sell in the US?
How have they altered their products/services in other markets?
Provide examples of the product/service changes in other countries.
Provide pictures of the product/service changes.
Why did they change their product/service in other countries?
How has this strategy worked out for the company?
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