Objective: For students to understand the relevance of user and customer experience as a
guide to business model innovation and, therefore, to digitalization.
Instructions:
1. Choose in teams a large and recognized company, it can also be a company from
the Fast Company most innovative companies.
2. Analyze their physical and/or digital customer/user experience model.
What are the processes that currently work?
What would you change to these processes and how would you do it?
NOTES: recomend to be a food place… at least 2-3 full pages.
Delivery specifications:
– Modality: Group activity
– Format: Word or PDF document
– Format for references: APA
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