marketing report and need the explanation and answer to help me learn.
I need someone to help me write a 3000 word assignment on innovation and technology transfer. The referencing style is Havard. Check attachments for structure and details. You’re to answer the option 1. I am using Cera Care as my case study organization.
We are to select two or three themes and relate it to the operations of our case study.
The themes discussed in class are:
Innovation
Open innovation
Value creation and innovation
Creating new products and services in the 21st century
Exploiting open innovation innovation, collaboration and new ventures
And more.
I’ll be available to answer any futher questions.
Please read the option 1 brief before starting and don’t forget the 5 minutes video blog.
Follow the word guidance aswell.
Requirements: 3000 | .doc file
PGBM150 Innovation Entrepreneurship & Technology Transfer Summative Assessment.
(Hand in date will be 1st June, 2023 )
The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence:
Students will be required to conduct either a:-
Option 1. Research a business-related theme from the module scheme of work and produce
an individual academic report accompanied by a 5-minute self-reflective video blog.
Option 2. Secure a live organization, manage an innovation project and produce a self
reflective blog
Assessment
The assessment of this assignment will cover all of the following learning outcomes:
Knowledge
K1 Critically analyze the management of innovation and technology transfer as a core business process.
K2 Critically evaluate the choices and challenges in building and managing an innovative organization.
K3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.
Skills
S1 Demonstrate an ability to critically appraise theories of managing Innovation and technology transfer in the 21st century.
S2 Evaluate the assessment of viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing Innovation and technology transfer.
Formative feedback
In week 3 of the module, you will submit a formative proposal of 300-400 words detailing:
Your choice of organization or theme for investigation, and your proposed Managing the People Issues
How will you address each learning outcome
You will receive formative feedback to guide you in line with the module aims.
Guidance
Students are asked to reflect on their personal network of tutors, family members, relatives and professional / social networks to thoroughly consider if it is possible to source a live organization, manage an innovation project, and produce a reflective log.
However, the assessment structure is designed not to disadvantage those students with limited commercial experience and access to a suitable organization. Hence:-
Option 1. Research a business-related theme from the module scheme of work and produce
an individual academic report accompanied by a 5-minute self-reflective video blog.
Word Count 3000 Words
Option 1 is a research-based assessment in which students must familiarise themselves (i.e. reading and reflecting on current journal articles) with a contemporary theme from the module scheme of work. The studentss will then be required to write an academic report as a journal paper.
The submitted paper must critically debate a current theme and be supported with company examples. Also, this must be accompanied by a five minutes reflective video blog.
In week three of the programme, you will be required to submit a constructive proposal of 300-400 words detailing:
Your proposed managing innovation and technology transfer theme
How you will address each learning outcome
You will receive formative feedback to guide you in line with the module aims.
Guidance
The academic report in the form of a journal paper, excluding appendices, should be 3000 words in length.
For your guidance, it will consist of the following:
An introduction in which you introduce the theme that you are investigating, clearly emphasizing its importance.
A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing Innovation and technology transfer theme.
A section on your findings includes a critical evaluation detailing the theme selected, its implications and company examples.
Conclusions and commercially viable solutions.
Throughout the report, you must integrate theory with practice, critically evaluating your findings.
All sources must be cited correctly in accordance with the Harvard system of referencing.
Option 1 is intended to allow you to show that you can apply your knowledge of managing Innovation and technology transfer, not only in describing the issue faced by the commercial sector, but also in explaining it and justifying your proposed actions for improvement.
You are encouraged to make full use of the tutor team support. Those students enrolled at the Sunderland Campus can access the early morning breakfast business clinic 8am – 9am Monday to Friday.
For general assessment criteria see appendix 1.
Good luck
Option 2. Secure a live organization, manage an innovation project and produce a
reflective log.
Word Count 3000 Words
Option 2 is directed at students with commercial experience and those who have access to a suitable organization.
Whilst the questions states ‘to manage an innovation project,’ we appreciate that due to time constraints and organizational access, it would be quite acceptable if students assumed the role of a consultant, team player, or observer. If student are unsure then they are encouraged to liaise with their tutor.
This task requires students to document a key challenge an organization is experiencing whilst implementing an innovation project. It is recognized that whilst a student will identify a core issue there will no doubt be a series of symptomatic issues which will also need to be addressed.
In week three of the programme you will be required to submit a formative proposal of 300-400 words detailing:
Your proposed organization and managing innovation and technology Transfer project and key challenge
How you will address each learning outcome
You will receive formative feedback to guide you in line with the module aims.
Guidance
The reflective log, excluding appendices, should be 3000 words in length.
For your guidance, it will consist of:
An introduction in which you introduce the theme you are investigating, clearly emphasizing its academic and commercial importance.
A detailed methodology of the analytical approach you are taking.
A reflective commentary documenting the challenge identified within the project and clearly evidenced with academic underpinning throughout.
Personal reflections and commercially viable solutions to overcome the identified challenge.
All sources must be cited correctly in accordance with the Harvard system of referencing.
Option 2 is intended to allow you to show that you can apply your knowledge of managing Innovation and technology transfer, not only in describing the issue faced by the commercial sector but also in explaining it and justifying your proposed actions for improvement.
You are encouraged to make full use of the tutor team’s support. Those students enrolled at the Sunderland Campus can access the early morning breakfast business clinic 8 am – 9 am, Monday to Friday.
For general assessment criteria, see appendix 1.
Good luck
Dr Sony Mathew– Module Leader
Moderated by Dr Hamid Seddighi
Generic Assessment Criteria – Postgraduate
These should be interpreted according to the level at which you are working
Option 2. Secure a live organisation, manage an innovation project and produce a
reflective log.
Word Count 3000 Words
Option 2 is directed at students with commercial experience and those who have access to a suitable organisation.
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