powerpoint question and need the explanation and answer to help me learn.
In this project, you will demonstrate your mastery of the following competency:
Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their stakeholders
You have been asked to present your data findings and decision-making modeling to the leadership panel for feedback prior to the stakeholder meeting presentation. The panel wants to preview the charts and graphs that will be included in your presentation based on the research you have conducted. They would like to see how you will use the data to inform your recommendation, and how you will tell the story of that data.
Part 1: Using the research gathered in Project One, provide a visualization for each of the following, then summarize what the data is showing:
The current state of the U.S. automotive manufacturing industry
Sales by fuel type (electric, hybrid, gas)
Current automotive industry trends
The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid
Trends in customer demands such as vehicle color, extra features, and styles
Trends in the body types of vehicles sold (SUVs, trucks, sedans)
Trends in the new industry
Expected growth areas
Sales by type of products or services offered
Trends in customer demands
Then, provide a summary of all of the data visualized.
Summarize the collective data about both industries as a whole.
Determine what the data is not telling you about the new industry.
Part 2: Analyze three decision making models and select the one model that is best suited for making your decision.
Analyze and provide an overview of the following three models and select one for use. Resources are listed in the Supporting Materials section.
The Rational Model
The Intuitive Model
The Recognition-Primed Model
Explain your choice of decision-making model.
Why does your selection make the most sense for this project?
What to Submit
To complete this project, you must submit a PowerPoint presentation of 12 to 15 slides with speaker notes. Sources should be cited according to APA style.
The following resources support your work on the project:
Reading: Rational Decision Making: The 7-Step Process for Making Logical Decisions
Reading: Intuitive Decision Making
Reading: The Recognition-Primed Decision Model
Requirements: 12 slides
Project One: Executive Summary
There has been an increase in the demand for cars. We are experiencing a short supply of many necessary parts to build electric vehicles. All while there is an increase in demand for electric cars. Due to part shortages, this has become hard to sustain. The automobile company has the potential to plummet. To remain profitable, the organization has identified an opportunity to branch out into the airline manufacturing industry to build gas engines. For obvious reasons, airline companion es is not moving to an electric or hybrid model. This is an industry in which we can find opportunities under our current circumstances. We will be researching the profitability and market shares of the industry competitors. After analyzing these factors, we will investigate the chance of breaking into the airline engine manufacturing industry.
Automotive Manufacturing Industry
The market is still recovering from the damages the pandemic caused. The largest share of companies in the Automobile Manufacturing industry is in the Midwest. These companies account for 36.6% of automotive locations in 2022. GM, Ford, and Fiat Chrysler are headquartered in Michigan. These three companies alone account for 15.7% of sites. Gas vehicles are still in the top lead for sales. ICE light trucks account for 55.99% of the market. Succeeding behind are ICE cars at 31%, alternative light trucks at 8.44%, alternative fuel cars at 4.23%, and diesel ICE trucks at 0.34%. “The retail price of gasoline has proliferated, and this increase has led consumers to rethink their fuel consumption. Covid -19 also opened the possibility of more work from home options, meaning fewer people driving.
Due to the increase of gas, consumers have demanded smaller and more fuel-efficient vehicles, even though domestic automakers have historically focused on larger, less fuel-efficient cars” (IBISWorld, 2022). The unemployment rate, consumer confidence, and exchange rates significantly impact the industry’s demand for vehicles. The COVID-19 pandemic and the war and Ukraine have caused a very significant negative impact on our market, and this is an important reason we are looking to diversify into another area. Customers have been moving toward purchasing hybrid and electric vehicles with the oil price increase. The market is predicted to improve in the coming years. “Overall, industry revenue is anticipated to increase an annualized1.2% to $110.6 billion over the five years to 2027” (IBIS, 2022). The market currently has a revenue of 104.2 billion dollars and a 4.1-billion-dollar profit.
The airline manufacturing industry is a global industry with 298.3 billion dollars in revenue. There is a profit of 22.1 billion dollars with three major players. These are Airbus Group, Boeing, and GE Aviation. In the next five years, the industry is expected to expand. Over the next five years, revenue is estimated at an annualized rate of 3.7%, bringing the payment up to 358.6 billion by 2027. The pandemic shut down the airline industry in 2020. “The outbreak of COVID-19 (coronavirus) has led to reduced sales due to lower demand from downstream markets and supply chain issues” (IBIS, 2022). The industry is expected to achieve a full recovery from the pandemic. While the company is global and has significant players established, it may be hard to enter the industry, but if possible, there can be substantial profits. The airline manufacturing industry is relatively consistent and could primarily benefit from a new competitor. The failure of new competitors in the past was a lack of capital. This puts us in a great position to enter the market due to having money already. Due to high inflation and high costs, this may be the best time for us to step into the market and be successful.
Porter’s Five Forces Analysis of the New and Automotive Industry
Comparison of the Industries
There are many similarities between our industry and the one we want to diversify into. As a result, both buyers and suppliers have low bargaining power. New players have a medium risk of entering both markets. Automobiles are a competitive industry because of the large number of players. The aircraft industry is similar, but there are fewer players. As the number of players is so limited, we have a greater chance of success since the industry is less saturated. The difference between the two industries is that alternate or substitute products are less likely to exist. The aircraft industry is experiencing a different rapid change than the automotive industry.
Summary of Findings
It would be wise to diversify into the aircraft engine industry. While examining and analyzing the data, it is evident that many similarities would make for a smoother transition into the industry. While the costs will still be high when entering the industry, the profit and revenue over time will outweigh the initial cost. Our organization is very reputable in the automotive industry, and this will leverage us in the aircraft industry.
Porter’s Five Forces Analysis Chart—New Industry
Porter’s Five Forces Analysis Chart—Automotive Manufacturing Industry
Carlier, M. (2022, March 30). U.S. light vehicle sales by Fuel Type 2021. Statista. Retrieved November 12, 2022, from https://www.statista.com/statistics/667282/united-states-light-vehicle-sales-by-technology-type/
Troncoso, K. (2022, April). Car & Automobile Manufacturing in the US. IBISWorld. Retrieved November 12, 2022, from https://www.ibisworld.com/
United States – Automotive Manufacturing. (2021, November). Retrieved November 12, 2022, from https://advantage.marketline.com/
Pigott, M. (2022, May). Aircraft, Engine & Parts Manufacturing in the US. IBISWorld. Retrieved November 12, 2022, from ibisworldcom.ezproxy.snhu.edu/us/en/industry/33641a/competitive Landscape
Soomo Learning. (2020). Critical business skills for success. https://www.webtexts.com
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