Read the article “Why You Need International Business Experience and How to Get It” on pp. 5-7 of the text. The article indicates that success in business now requires some knowledge and experience in international business, and all senior managers will be required to have this experience in the future. Do you believe this is true? Is there still room for someone with a purely domestic perspective? Is international business education enough, or is actual field experience required? How might people prepare for this new global business environment?
International Business: The Challenge of Global Competition
Author(s): Ball, D. A., Geringer, J. M., Minor, M. S., Y McNett, J. M.
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