ASSIGNMENT: With the focus on Branding Concepts, watch the McDonald’s Presentation that compares the United States to China using the Branding Concept. As you watch take notes, be prepared to identify the following:
What values are highlighted?
What about quality versus quantity?
What about cost and how is the product positioned as a result?
Sum up McDonald’s brand awareness.
After you have reviewed the video, self-reflected, gathered your thoughts, identified supporting example to your response.
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